Communication Managers/ Officers, Administrators, Project Managers, Team Leaders, Supervisors, Task Managers, Information Officers
It is said that necessity is the mother of invention. In the 1960s, the need to address pervasive social problems in countries with postcolonial backgrounds prompted the evolution of development communication as a professional and scientific discipline. It is a form of communication which enables people to have a say, participate and develop a sense of ownership of the projects, also strengthens national capabilities. However, it is not only responsible for transmitting information, but also using communication to generate new knowledge and consensus in order to facilitate change.
Project Management Institute (PMI) found out that ineffective communication and participation in project decision making were the main contributors to project failure one-third of the time, and had a negative impact on project success more than half the time. More worrying is the finding that 56% of budgets allocated to projects are at risk due to poor communication.
Communication for Development are very essential for any result based projects, as it engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change through sustainable development.
Participation, as well as concerns for voice, empowerment, and a focus on poverty, are now at the heart of a lot of development work, especially when it comes to governance issues. Experts in development have realized the benefits of incorporating participatory methods into the project cycle. Because it is based on dialogue, this strategy makes it possible for various stakeholders to share information, perceptions, and viewpoints. In the end, empowerment and sustainability are both enhanced by a better comprehension of how stakeholders influence behaviour throughout the project lifecycle.
The articulation of the social change processes that include: leadership, the process of community engagement, a sense of ownership, the development of project buy-in, social cohesion, and collective efforts. As a result, communication officers, project officers, and team leaders who are in charge of providing information on stakeholders’ engagement and disseminating project information to key stakeholders must be strengthened. The project must allow for the participation of stakeholders; otherwise, the implementation of the project may be severely hampered.