Tools & Techniques for Turning Data Into Persuasive Visual Presentation and Tools for Decision-Making

Communicating and persuading effectively with data is a crucial skill for a leader to possess in any modern organization. Research has shown that we can retain about 10% of what we hear, and merely 20% of what we read and can 80% of the data which we see. This proves that by default, human beings are visual creatures. Visual content can ignite our cognitive processes more vigorously as compared to plain text and audio notes. Furthermore, studies also reveal that almost 90% of the data being perceived by the human brain is visual in its nature. Decision-making is the most essential responsibility of leaders as they come across multiple occasions on daily basis to decide from the available options and their decisions create an irreversible impact on the outcomes of the organization. In this current age of big data, leaders’ decision-making capabilities are driven by insightful data as it helps them to make better choices. Regardless of the effectiveness of machines and algorithms, leaders still need the ability to influence and persuade others to make the best possible decisions based on the technology and data at hand. The essence of data is to extract useful information from raw data and turn this information into actionable insights to assist our decision-making tools In the above context, for decision-making purposes, it is highly recommended to present data in visuals because it gives useful insights and in return, more effective results. Thus, to perform better-informed choices, top organisations are adopting data visualization tools and techniques as it makes them capable of doing error-prone decision-making. This course combines visualization and best practices to help participants to communicate data more effectively and influence others to take action based on data through visual presentation of data.